The Blog
Welcome to the Blog
Insights, ideas, and inspiration from the world of brand design. Explore my latest thoughts on creativity, strategy, and the art of building meaningful brands.
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Aesthetics are just the tip of the iceberg
How Strategic Design Drives Business Growth When most people think of design, they think of how something looks—the logo, the color palette, the typography. But the most impactful design extends far beyond aesthetics. Strategic design is about solving real business problems, shaping customer experiences, and unlocking new opportunities for growth. These elements are harder to…
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David LaRosa’s Story on Voyage LA
Check out David’s interview with Voyage LA, where he talks about living in LA, traffic and how being a creative person often requires the resilience of antibiotic resistant bacteria. 🎨 ⚾ 🎃 Happy Weekend! Go Dodgers!
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David LaRosa Featured in Canvas Rebel Interview
A few weeks ago, we had the opportunity to connect with David LaRosa and delve into his insights and experiences in establishing a creative business. We asked him to share his thoughts on the key aspects of building a successful studio, including the strategies involved in finding and retaining clients and much more!
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AVIA Live Session
David LaRosa has been invited to join Lauren Angeloni, the Managing Director of the Academy of Interactive & Visual Arts, for a live in-session event. 🎙️
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W3 Award Gold
Big news! I’m honored to share that our work with Designers Fountain has received a Gold W³ Award 🏆✨. Huge thanks to Lee Shadle for the code magic!
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Anthem Award, Gold Winner 2022
We are honored and humbled to be awarded a gold medal by The Anthem Awards for our brand work on Hawthorne Effect. Other gold medalists in the Health category included Google, Weber Shandwick, DDB Group New Zealand and C&G Partners. We appreciate the opportunity to work on such a dynamic brand. You can learn more about the project…
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1–2–W3 Awards
1–2–W3 Awards for my old studio I Creative! This is a story from 2018, back when I was the owner and creative director of I in Santa Monica. I keep it posted as a tribute to the clients we partnered with and the colleagues who helped me build the company. We are exceptionally proud to…
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Grace Hill receives a gold international Davey award!
We have been honored with a Gold International Davey Award for our Grace Hill brand identity system! We would like to thank the AIVA: Academy of Interactive & Visual Arts, the Davey Awards and of course Grace Hill for being recognized as a David of creativity! You can check out our work here
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What’s Your North Star?
A quick look at how successful design strategy can build good products and drive revenue. Previously known for its river cruises, Viking launched Viking Ocean Cruises in 2015. We helped Viking develop a full range of new digital products to deliver an exceptional customer experience with these goals in mind: Understand your customers needs The…