Welcome to My Portfolio!
Design with Intent, Creativity with Impact.
I have more than 20 years of creative experience working on visual brand identity, marketing and product design.
Flow Financial
Brand Elevation
Unlocking the Performance Loop
A new brand identity and comprehensive graphics system for multifamily training leader Grace Hill. I developed an identity system that encompassed multiple products and business solutions, modernizing the brand from the product up.
Marketing Development
Brand Vision Driving Clinical Innovation
Together, we crafted a new brand vision, website, support collateral, and campaigns for Hawthorne Effect. This initiative successfully attracted top-tier healthcare industry leaders, who are now leading crucial clinical trials.
Product Execution
Driving Revenue Growth Through Commerce
I collaborated with Viking for several years, consistently contributing to the creation of diverse digital products and marketing campaigns and playing a key role in modernizing the digital brand and products.
See More of My Work
Latest and Greatest
Read the latest blog articles
Insights, ideas, and inspiration from the world of brand design. Explore my latest thoughts on creativity, strategy, and the art of building meaningful brands.
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Aesthetics are just the tip of the iceberg
How Strategic Design Drives Business Growth When most people think of design, they think of how something looks—the logo, the color palette, the typography. But the most impactful design extends far beyond aesthetics. Strategic design is about solving real business problems, shaping customer experiences, and unlocking new opportunities for growth. These elements are harder to…
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David LaRosa’s Story on Voyage LA
Check out David’s interview with Voyage LA, where he talks about living in LA, traffic and how being a creative person often requires the resilience of antibiotic resistant bacteria. 🎨 ⚾ 🎃 Happy Weekend! Go Dodgers!